How to Create a Lead Magnet to Grow Your Email List.

“If you are not seeing the email channel as a money-making machine, you have the wrong strategy”. ~ Hans Smellinckx

If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money. Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale.

A lead magnet is designed to help you capture the email address of these visitors so that you can direct them back to your sales funnel. They’re designed for the 99% of prospects that leave your site without making a purchase.

So, if you want to gain these email addresses, you should take the time to create an effective lead magnet.

Research Your Competitor’s Lead Magnets

First, you’ll need to look at your competitor’s lead magnets. Look at the offers that they provide. You shouldn’t copy their offers. But, you can use your research to ensure that you’re offering something original and more appealing than what your competition is offering.

This research will give you a better sense of what your potential buyers want. Use this information as you choose your offer. Generally, these offers will fall into one of these categories:

  • PDF, eBook, or downloadable guide
  • Video tutorial
  • Webinars
  • Discounts or coupons

The medium that you choose for your offer will depend on your market. PDF and other readable content are useful when you don’t have a tangible product.

So, if you offer digital goods or services, your customers will expect digital offers. Though, downloadable content can be applied to almost any industry.

When creating your offer, the medium is not nearly as important as the actual content. Whether you film a video tutorial or put together a downloadable guide, you need to choose a topic that your potential buyers are interested in.

Researching the Top Concerns of Your Potential Buyers

Researching the top concerns of your potential buyers will help you choose a topic for your lead magnet. People want solutions. They want valuable information. You’ll provide them with the answers or facts that they need.

There are several ways to learn more about the top concerns of your target demographic. You can search forums and communities. Look at the questions that people ask most frequently on these websites.

You can also look at social media comments. This includes comments on both your own social media accounts and the accounts of your competition. Social media is the preferred method of communication for most consumers.

A little bit of keyword research can also help you find a topic. See what keyword phrases are searched for most frequently. Focus on keyword searches related to questions or concerns.

After you’ve researched the top concerns of your potential buyers, you’ll have a topic to discuss. Make this topic the focus of your free content. Then, this content together in a PDF, video, or webinar.

Create a Killer Title and Sub-title

Once you have an offer, the rest is easy. You just need a great title and sub-title. Be specific and keep your title simple. Address the problem or concern that you promise to solve in your free content.

The sub-title follows up on this promise by telling visitors what they’ll find on this page. Make it obvious to your visitors what they’re about to read.

This same tip applies to the rest of your web page. Keep the content simple and direct. You need to stick to the point. The entire goal of the page is to get visitors to sign up to your email list by offering free content. Make sure that they understand exactly what they’re about to sign up for.

A lead magnet is an invaluable tool used for growing your email list. But, there are more steps that you can take. If you’d like more powerful marketing tips, as well as a way to generate conversion-ready internet marketing prospects every month, click here to learn about my done-for-you system.

Why You Need a Business Plan

A good plan is like a road map: it shows the final destination and usually the best way to get there.” H. Stanely Judd

 

If you are seeking to open a new business – either online or in the real world – and you don’t have the capital, you will need to seek help from institutional or individual investors. And the first thing they are going to want to see before they invest a dime in your business is your business plan.

What Is a Business Plan?

The business plan serves two essential functions:

  1. It provides a blueprint that you can use to build your business
  2. The business plan explains to investors why your business will be financially successful

What investors want to see is a business plan that presents a model of what your business will look like from its very beginning until it is operating at full capacity. Your business plan should include realistic, attainable objectives. If it includes unrealistic revenue forecasts or is built on a swampy foundation, your business plan won’t fly.

Benefits of a Business Plan

Even if you are going to be your business’ only employee and work out of your home, you still need a business plan. That’s because your business needs a map that leads it where you want it to go.

Although your business plan should be as detailed as possible, the larger and more complicated your business will be, the more detail your business plan will need to include.

You will need to rely on your business plan and reference it frequently both before and after you launch your business, so it’s absolutely necessary that you have everything in place as much as possible from the beginning.

Elements of a Business Plan

Successful business plans have five elements:

Background Information – How and why are you creating this business? Here you will include general information such as what types of products and/or services you will be selling.

Marketing Plan – Explain what type of marketing you plan to use to promote your business, such as paid advertising, social media marketing, and direct marketing.

Operational Plan – Indicate how your business will function. Include hours of operation, estimated number of employees, location, and any other relevant operational data.

Financial Plan – This may be the most important part. You need to explain your financial goals and a detailed account of your estimated costs, including payroll, rent, overhead, supplies, raw materials and any other expenditure.

Decision-Making Criteria – In this section, indicate what types of things you are going to consider before moving forward with the plan.

Every business plan is different. There’s not one single template you can use and simply fill in the specific details of your business proposal. When developing your plan, present the information so that anybody can use it as a tool to decide whether or not to proceed with the business.

Getting Help with Your Business Plan

If you have a partner, they can assist you in developing your business plan. Others who can help you include your accountant if you have one. In most cases, CPAs have enough experience to identify glaring errors so you can correct them before showing it to anybody else.

Your next stop should be trusted professionals in the same field as yours. While you may not want to hand your business plan to somebody you will be competing against directly, if you have a friend, a former business school professor you are still close with, or a mentor who can give you genuine, helpful advice, see if they would be willing to take a look at your business plan.

When you have as much feedback as you need and have made the necessary changes to your plan so it is as accurate and realistic as possible, you can use it to attract investors. When you present to investors or apply for a business loan, your business plan will serve as the centerpiece of your pitch.

If you’d like more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Introduction to Network Marketing for Online Marketers

“Network marketing is the fastest growing business model in the world today.” -Robert Kiyosaki

 

A lot of people have radical views one way or the other about Network marketing, also known as Multi-Level Marketing (MLM). For some, it’s one of the best opportunities for entry-level entrepreneurs to own their own business with very little investment. For others, it’s some sort of shady or sinister endeavor that should be avoided at all costs.

The truth is that MLM is a legitimate business model that has been used successfully by some of the biggest and most successful companies in the US, including Amway, PrePaid Legal, Exel, Meleleuca and USANA.

Who Is Involved with Network Marketing?

Most of the people in the network marketing industry are honest, hardworking individuals who are simply trying to earn a living to provide a high-quality lifestyle for themselves and their families. Sadly, like any industry, network marketing also includes a small number of dishonest people who poison the well for everybody else so that the entire concept of MLM is seen in a dim light by people ignorant of the facts.

In this article, we are going to look at the advantages network marketing offers to both experienced entrepreneurs and to those just starting out. We also will look at the opportunities it presents for honest people who are willing to work hard running their own business. Don’t worry, we’re not going to try to sell you any cleaning products or timeshares!

Definition of Network Marketing

Network marketing is a marketing strategy in which the people are paid not only for sales they generate themselves but also for the sales of other salesmen they recruit. This business model is known as a “downline model” because it has distributors and a hierarchy that involves multiple levels of compensation.

It’s different than single-level marketing., which is when salesmen are compensated for products they sell directly consumers.

Network Marketing Structure

In network marketing business, the sales force pays a portion of their revenues to the person who recruited them. That person then pays a portion of all of their revenues to the person on the level above them, and so on. This is what is known as an “upline revenue structure”.

The first network marketing platforms were launched in the 1950’s and involved nutritional supplements, household products, and cosmetics. By the 1980s, MLM businesses had grown to include companies specializing in insurance and long-distance telephone services.

By the 21st Century, technological advances enabled network marketing to expand into credit cards, travel, pre-paid legal services, and other successful areas.

There are all types of network marketing platforms. And in many cases, people can get into the market for very little upfront investment while still enjoying the benefits of owning their own business. MLM opportunities usually are far less costly than buying a business franchise.

In most network marketing platforms, salespeople sell products directly to consumers by means of relationship referrals and word of mouth marketing.

Common Network Marketing Misconceptions

Let’s address some of the most common misconceptions about network marketing. A lot of people have a bad opinion of network marketing because occasionally it attracts people looking to exploit its structure to reap financial reward with very little work. In other words, people who simply want to “get rich quick”.

Network marketing is also criticized because the upline revenue stream is structured like a pyramid. This creates confusion among people who think all network marketing must be a “pyramid scheme” or a “Ponzi scheme”.

These toxic terms refer to illegal business models in which people on the bottom of the pyramid invest in business opportunities but get little or no return on their investment. The people at the top of the pyramid keep most or all the money and don’t deliver the goods or services they promised.

The reality is that network marketing is simply a non-traditional business model. It’s more like “micro-franchising” than anything else. MLM can be a good choice for people because it has a very low cost of entry and there is the potential to earn a lot of money.

Is Network Marketing a Risky Business?

Some people make money in network marketing businesses and some people lose money. But the same can be said for traditional business models such as franchising. The success or failure of the individual under either scenario has less to do with the structure of the business model itself than it does with the person’s understanding of their market, the effort they made to create opportunities for themselves, and even just plain luck.

Most network marketing businesses focus on creating opportunities for people who might otherwise not have them, including people who:

  • Lack experience running their own business
  • Have little previous sales experience
  • Are unhappy with their current income level
  • Have been unsuccessful running previous businesses

Network marketing businesses offer these people the opportunity to achieve high levels of success. But, if it’s not your thing, there are other ways to make money online, such as promoting affiliate offers (like ours).

If you’d like to learn about other types of marketing and how they can be applied to your personal success, then simply click here to learn about my done-for-you system.